Book Launch Promotion Ideas
Take your cross-promotion to the next level by co-hosting a webinar. This can either outright promote both your books, perhaps as a mutual Q&A session (the pros do this all the time joaca blackjack vip multihand!), or it can be on another topic where you share knowledge and audience interest. Just be sure you’re mentioning your titles in there somewhere.
While Facebook, Amazon, and BookBub are the Big 3 of author advertising platforms, the third platform is arguably the easiest to get started on — though you’ll typically have to do a lot more testing to get good results. Still, if you’ve got plenty of time on your hands and you’re motivated to learn about this high-level, potentially very high-ROI platform, have at it!
Speaking at any kind of conference or event lends you credibility, which is especially important for nonfiction authors. Keep an eye out for events in your niche — you might hear about these on Twitter, through a relevant organization, or from another author — and always be prepared to pitch yourself as a panelist or presenter. You can also take matters into your own hands and organize a local TEDx event.
Book Promotion Video Ideas
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
Of course, the dream is for your book promo video to go viral and sell millions of copies, but let’s talk about what’s actually in your control: It’s to build credibility for your platform as a writer and for your body of work. A professional book video shows that you are taking your work seriously and that you are a good storyteller across mediums. A great video can also capture the attention of top influencers and media who might otherwise not look at a synopsis or pitch, but will check out a 90-second video. Video also expands your exposure to video-driven sites. And lastly, what better tool could there be to show Hollywood that your book would make a great movie?
In summary, good video leverages video as a visual, cinematic tool, a way to translate the narrative of the book into moving images to establish an emotional connection with the audience. Bad videos are “too literal” in the sense that they show no overarching concept or understanding of tone or any creative vision for using the medium of video to their advantage. Instead, they try to cut and paste the book onto video, which makes the experience flat, and unintentionally humorous or just plain painful to watch. The key is to tease the audience, to communicate emotion without giving too much away. After all, the joy and purpose of reading a book are to allow the reader’s imagination to roam free, to create his or her own version of the world of the story and the characters.
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
Of course, the dream is for your book promo video to go viral and sell millions of copies, but let’s talk about what’s actually in your control: It’s to build credibility for your platform as a writer and for your body of work. A professional book video shows that you are taking your work seriously and that you are a good storyteller across mediums. A great video can also capture the attention of top influencers and media who might otherwise not look at a synopsis or pitch, but will check out a 90-second video. Video also expands your exposure to video-driven sites. And lastly, what better tool could there be to show Hollywood that your book would make a great movie?
Book Promotion Ideas for Authors
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
41. Partner with book influencers for reviews or shoutouts. Book influencers have, well, a lot of influence. Book bloggers, Bookstagram, BookTok – reach out to all the influencers and offer them a free copy of your book for an honest review.
Some authors love being in the spotlight. Others would rather stay behind the curtain. Find someone whose promotional style complements yours. You don’t want a partner who’s more aloof than J.D. Salinger when you’re trying to plan an Instagram live.